– Next Level Racing® and German Esports organization cowana Gaming embark on new partnership
– Next Level Racing® to support cowana Gaming Sim Racing pro-team in top-tier competition
– Next Level Racing® and cowana Gaming to collaborate on live events and wider sim racing activations
– cowana Gaming Sim Racing and Next Level Racing® to produce innovative content
Next Level Racing® has begun a new partnership with cowana Gaming, a professional Esports Organization in Germany. This partnership between the two brands will spearhead exciting sim racing initiatives in the region, with a focus on building the newly-launched cowana Gaming Sim Racing division.
cowana Gaming are no strangers to the top-tiers of esports competition, with pro-teams in a variety of esports tournaments across all gaming genres. The new cowana Gaming Sim Racing division will also be entering top-tier virtual racing championships, and Next Level Racing® are proud to support the top drivers with equipment and to provide an uncompromised platform for drivers to compete on.
Next Level Racing® and cowana Gaming’s partnership also that two leaders in gaming and racing simulation will collaborate on other exciting activations throughout 2022. In addition to creative content for the sim racing community, cowana Gaming and Next Level Racing® will be bringing sim racing to live events, with more details to be revealed soon.
Michael Wamser | CEO of cowana Gaming
“We have the potential to achieve great things not only regarding our SimRacing team, but also for Sim Racing as a discipline. Making Sim Racing more accessible and creating opportunities for people to experience this digital side of motorsports is one of our priorities, and Next Level Racing® is going to be an important partner for us to achieve this.”
Kam Khadem | Head of Brand and Strategic Growth at Next Level Racing®
“We are proud to partner with cowana Gaming, who will be a strong partner for us in Germany and the wider European region. cowana Gaming are renowned for their competence, dedication and performance in esports competition, and Next Level Racing are excited to provide full support to their pro-team as well as establishing cowana Gaming Sim Racing as a force to be reckoned with in sim racing.”