- Showcased the full journey of esports through immersive simulation experiences
- Collaboration with British Esports to support grassroots to elite-level competition
- Reinforcing commitment to growing esports both regionally and globally
Next Level Racing®, a global leader in simulation hardware, proudly participated in DreamHack in collaboration with British Esports, delivering an immersive activation designed to showcase the complete journey of esports and competitive simulation.
At the event, Next Level Racing® displayed a range of racing and flight simulation cockpits, allowing attendees to experience every stage of the esports pathway—from entry-level enthusiasts to high-performance competitive setups. The activation highlighted how simulation technology continues to play a critical role in bridging the gap between casual gaming and professional esports competition.
British Esports, the national body for esports in the United Kingdom, works to promote, improve and inspire the future of esports through education, grassroots initiatives, and elite competition pathways. Their presence at DreamHack further reinforced the importance of structured development and accessibility within the esports ecosystem.
“Partnering with Next Level Racing at DreamHack allowed us to showcase how accessible and progressive the esports journey can be,” said Joel Lavery, VP Strategy, Partnerships and Major Events, British Esports. “By combining structured pathways with world-class simulation hardware, we are helping to inspire the next generation of competitors while strengthening the foundations of esports both in the UK and globally. We are very grateful for Next Levels support in enabling us to showcase that Sim racing is accessible and enjoyable for young people through their Next Level Racing® GTLite Junior cockpit”
“Our presence at DreamHack alongside British Esports reflects our shared vision of building a sustainable and inclusive esports ecosystem,” said Kam Khadem, CMO of Next Level Racing®. “By showcasing the journey from entry-level to elite competition, we aim to inspire the next generation of drivers and gamers while providing the tools needed to progress through every stage.”
This collaboration between Next Level Racing® and British Esports underscores a joint commitment to expanding esports opportunities both regionally and on a global scale. By combining industry-leading simulation hardware with structured esports development, both organizations are focused on creating clearer pathways for aspiring competitors and elevating the overall esports experience.
As esports continues to grow worldwide, Next Level Racing® remains dedicated to supporting events, partnerships, and initiatives that drive innovation, accessibility, and performance across the industry.
